3300 North Central

The 3300 North Central Tower was renovated from the inside out. JRC Design worked with CBRE and their team to review the colorization of the buildings and site elements. We also developed a new brand for signage, identity, and marketing use, paying special attention to typeface selection. Through the process we were able to present sign height opportunities, renovation solutions, and wayfinding evaluations for the parking structure and pedestrian pathways. Completing the process with amendments and representations to the City of Phoenix for approval.

Client: CBRE / Fabricator: Smithcraft / Location: Phoenix, Arizona

Mesa Riverview

Renovation of a worn out center that was not working along the new 202 Red Mountain Freeway, to compete with the success of Tempe Marketplace style. The architecture, landscape architecture and signage were redesigned with reuse in mind - existing freeway pylon structures were stripped to the bones and new structures installed. Monumentation and all vehicular directional signage was integrated to use old recycled block from demolished buildings where possible. Lifestyle graphics throughout the elements and buildings were applied; lighting for street banners systems; and internal "water tubes" act as beacons for people gathering centers and highlighting tenant identification.

Client: Kimco Development Co. / Fabricator: Airpark Signs and Graphics / Location: Mesa, Arizona

Shops at Norterra

320,000 square foot lifestyle shopping center where the signage style was reflective and responsive to the architecture's eclectic/contemporary character. While many of the elements communicate these contemporary overtones – steel awnings, stone columns, asymmetrical metal accent columns and exposed outriggers – they work together to maintain a traditional and sophisticated graphic foundation.

Client: RED Development / Architect: Butler Design Group / Landscape Architecture: Laskin & Associates / Fabricator: Fluoresco Signs and Lighting / Location: Phoenix, Arizona

Pima Center

175-acre master planned mixed-use development, located on the Salt River Pima/Maricopa Indian Community lands. This project was one of the earliest large scale developments of its kind for the SRPMIC, blending a variety of uses from industrial/office to boutique retail and hospitality. Material finishes and graphic elements were derived from the people's history as basket weavers and farmers.

Client: Mainspring Capital / Architect: Butler Design Group / Landscape Architecture: Laskin & Associates / Fabricator: Smithcraft / Location: Scottsdale, Arizona (SRPMIC)


Comprehensive signage master-plan for 270 acre, mixed-use project with office, light industrial, hospitality, educational campuses, retail on the Salt River Pima Indian Community reservation. System included freeway pylons, project monumentation, building monumentation, directional system and interior building signage standards for the first phase of office development.

Client: The Alter Group / Location: Scottsdale, Arizona

Papago Gateway

Class "A" LEED CS Silver certified office and research facility located in Tempe, Arizona. A collaborative effort helped to create a wonderfully mixed environment consisting of both natural and man-made elements. The unique architecture of the building, as well as images of the desert and its collection of colors, was the design inspiration for the wayfinding and identification graphics throughout the project.

Client: Chesnut Properties / Architect: The SmithGroup / Fabricator: Royal Sign Company / Artist: Rebecca Ross / Location: Tempe, Arizona

West Towne Marketplace

Monument and wayfinding sign package for a new, major retail development adjacent to the I-10 in El Paso, Texas.

The project included the design of a project logo and a comprehensive exterior signage package. Sign designs included main entry low profile landscape wall monuments, multi-tenant pylons, freeway project identification for major tenants, and tenant signage standards.

Client: River Oaks Properties / Location: El Paso, Texas