20,000 acre master planned community with many large individually developed residential areas, mixed-use, municipal and community related parcels. Phase One of the project included an existing site evaluation and development of a thorough marketing directional system that could be reused as the community grew over the years. Ultimately, JRC was to develop recommendations and design guidelines for the various signage and graphic uses throughout the community for now and into the future with a master sign plan.

Client: Newland Communities / Location: Goodyear, Arizona


The Eastmark (Mesa Proving Grounds) Project is being developed as a destination resort, residential community, retail core, and convention center. JRC Design was asked to plan and create a sign family including a series of long term, temporary signs, to direct traffic and create a sense of place as the project phases are built to completion.

Client: DMB / Location: Mesa, Arizona


Complete master planned community builder identification, marketing directional and information signage system. The project's design theme centered on the strong town concept with an Arizona flavor. The freeway directional and advertising sign was built as a billboard to fit the retro feel using down lights, and a "50's-era" contemporary typestyle to create a "welcome home" message.

Client: DMB / Location: Buckeye, Arizona


Development of an environmental graphic design package for the 7800 acre master planned community, which included a contiguous pedestrian trail system called the Discovery Trail. Ultimately, this trail would provide complete circulation throughout the community. This wayfinding and regulatory system was developed by JRC with the intent of maintaining and enhancing the quality of the surrounding area. The design and implementation of the Discovery Trail helped set a precedent for understanding and protecting the desert.

Client: Sunbelt Holdings / Location: Peoria, Arizona

Grigio Metro

Comprehensive exterior and interior signage and graphics system for a 408 apartment residential/mixed-use development wrapped around 300 car parking structure for residents and Valley Metro Rail riders. With half of the garage used as an official park-and-ride facility for Valley Metro, design solutions had to be created to ensure a level of continuity with other park-and-ride locations along the light rail corridor, while maintaining the unique look that is Grigio Metro.

Client: Gray Development / Architect: LB Architecture, Inc. / Landscape Architect: Studio Sprawl / Location: Tempe, Arizona

Lone Mountain

Development of community identity and environmental signage package for upscale home development in North Scottsdale. The logo was designed to represent a graphic cowboy hat, which speaks to the history of the region, as well as the McDowell Mountain ranges which act as the area's backdrop. Signage elements included exterior monuments, directionals, street signs and trail markers.

Client: Pulte Lennar Homes / Location: Scottsdale, Arizona